Why we Partnered with Afterpay

Posted by Belinda Bird on

We decided to write an article to explain to our clients why we decided to partner with Afterpay


For some, it seems like the natural progression of the internet to partner with Afterpay, and most think of Afterpay as an easy way to get what they want now and think about it later. 


For those that have not registered for a free Afterpay account... Afterpay allows internet shoppers to purchase products now and pay them off over four interest-free installments. 




Our biggest motivation in partnering with Afterpay is because, at Innate Pets, we believe that as humans, we have access to high-quality natural products, and our pets should be no different. 


The difference between one owner that can provide premium natural products and one that can not, could potentially be something as simple as the cost. Why should one pet have access to pain relief or another pampered with a treat, while one is not? There is no reason why they should. 


We decided that we never want an owner to need to make that decision again and that any owner can provide the type of treatment, support or pampering that they wish and that their pet deserves. 


After all, our pets give us so much love and affection and ask for nothing in return. 


By being partnered with Afterpay, it allows us to provide every pet owner with the opportunity to pamper and care for their pet. 





What is ChillOut?
ChillOut contains L-theanine, a unique amino acid found in green tea that helps animals (including humans) to stay relaxed and calm.

ChillOut is a high quality, cost-effective, proven calming supplement for dogs and cats. It is a convenient and easy to use powder that you add to your pet's food. It has been laboratory tested, providing you safety and peace of mind.


Why ChillOut calms your dogs and cats
ChillOut promotes relaxation in pets exhibiting anxiety and nervousness due to a variety of causes such as travelling, vetting, showing, kennelling, unfamiliar people and during thunderstorms.

L-theanine is able to cross the blood brain barrier and modulate aspects of brain function. It increases activity in the alpha frequency band thereby inducing relaxation but not drowsiness. It modules the levels of neurotransmitters in the brain, increasing concentrations of serotonin (a neurotransmitter associated with feelings of well-being), dopamine (a neurotransmitter which plays a role in reward-motivated behaviour) and γ-aminobutyric acid (GABA, the main neurotransmitter associated with inhibition of excitability in the central nervous system).


Clinical trials using ChillOut
Clinical trials have been conducted in dogs and cats and have shown that L-theanine is effective in reducing fearful behaviour. Behavioral studies in animals suggest that L-theanine may be associated with improvement in learning and memory.


How often to use ChillOut
ChillOut can be used daily, or occasionally at times of increased stress. 

Cost - $24.95

Or you can make 4 interest-free payments of $6.24 AUD fortnightly with Afterpay





What is MarineFlex®?
100% pure and natural, MarineFlex® is a blend of marine products (New Zealand green lipped mussel and marine collagen) and turmeric, with supplemental vitamin C. The turmeric is from the rhizome (underground stem) of the plant, Curcuma longa.

Together, green lipped mussel, marine collagen and turmeric form a product that is not only of exceptional nutritive value, but also has anti-inflammatory and antioxidant activity. The key nutrients that MarineFlex® supplies to the body, and particularly the joints, include proteins, lipids, carbohydrates, vitamins, minerals and nucleic acids. Not only are green lipped mussel and turmeric both rich in vitamins, but MarineFlex® is fortified with the antioxidant vitamin, vitamin C.

MarineFlex® is a convenient and easy to use powder that you add to your pet's food.


About joints and the role of MarineFlex® in providing the building blocks for joint tissues
Cartilage and synovial fluid are two critical tissues of the joint. Like all tissues in the body, cartilage undergoes constant repair, and it has a huge capacity to synthesise its major components. In a normal healthy joint, the amount of cartilage matrix that breaks down during normal daily activity is the same as the amount of new cartilage that is produced to replace the degraded cartilage.

MarineFlex® contains high levels of natural glycosaminoglycans (GAGs), including chondroitin sulfate. GAGs play a major role in maintaining joint health because they are components of cartilage and synovial fluid. MarineFlex® is also an important natural source of glucosamine, another component of cartilage. Glucosamine and chondroitin sulfate also inhibit cartilage breakdown.


About osteoarthritis and the role of MarineFlex® in ameliorating osteoarthritis
MarineFlex® Plus can help reduce the pain and swelling of arthritis and other musculoskeletal problems.

Osteoarthritis is an inflammatory disease in which cartilage breakdown exceeds cartilage synthesis, resulting in a progressive and permanent break down of cartilage in joints. Animals with arthritis suffer pain which is manifest as lameness, reduced mobility and, in companion animals, as a reluctance to rise.

Green lipped mussel and turmeric exert anti-inflammatory activity. For green lipped mussel, this activity is thought to be mediated by omega-3 fatty acids, while curcumin (the active component of turmeric) inhibits the production of inflammatory cytokines (chemicals in the body which promote the development of inflammation).

Among other factors, ‘oxidative stress’ is part of the disease process in osteoarthritis. Oxidative stress occurs when damaging free radicals accumulate because the mechanisms within the cell for eliminating them become overloaded. The turmeric in MarineFlex® Plus contains compounds called curcuminoids, the most important being curcumin. Curcumin has many beneficial effects, one of which is its antioxidant activity which helps to protect cells and tissues from the damaging effects of free radicals. The concentration of curcumin in the turmeric powder used in MarineFlex® Plus is 95%, whereas the average turmeric powder has a curcumin content of 3%.

Curcumin is also an immunomodulatory agent that supports a healthy immune system and has been reported to have other beneficial effects: protection of the liver from toxic compounds, protective effects on the cardiovascular and gastrointestinal systems, inhibition of platelet aggregation (clot formation), inhibition of cancer development and antimicrobial effects.


The bioavailability of curcumin
In addition to the natural fat content of MarineFlex® (from green lipped mussel), the bioavailability of curcumin is enhanced by the addition of optimal levels of the natural compound, piperine, to the product. Bioavailability refers to the levels of a compound in the tissues of the body (where the compound exerts its beneficial effects) relative to the given dose (amount ingested for an orally-administered compound). So if the bioavailability of a compound is increased, the levels of the compound in tissues are increased. Generally, the higher the level of the compound in a tissue, the greater the compound's beneficial effect.


Cost - $34.95

Or you can make 4 interest-free payments of $8.74 AUD fortnightly with Afterpay.




Bungee Chook

The Aussie Dog Heavy Duty Bungee Chook is the Home Alone product designed for dogs that are more visually stimulated.


Your best friend will love the look of it and the internal rattle keeps them entertained. Made from durable high quality fire hose, the Chook is designed to last when installed at the correct height.

 Cost - $140.09

Or you can make 4 interest-free payments of $35.02 AUD fortnightly with Afterpay




It is easy to see how Afterpay has made all of our products easily affordable for anyone. We are pleased to offer the service and excited to continue to fulfil our mission of helping pets nationwide. 


I would love to hear any feedback or experiences that you have!


 Belinda Bird 

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