You might be thinking… ‘Why have you written an entire article on why Innate Pets removed their cat products’? The simple answer to this is, as a pet owner myself I feel it is important to be transparent and open about the direct, aim and goals I have for Innate Pets.
My vision from the beginning has been to offer 100% natural, premium and high-quality Australian products to pet owners, as a way to enrich and improve the health of pets nationwide. Alongside of this, my goal is also to create an ‘Innate Family’ of likeminded pet owners to support each other and share just how bloody lucky we are to have our pets beside us.
I have always encouraged every one of our ‘family’ members to reach out anytime if they are in need of support or have any questions. With being a part of this absolute animal-loving group myself, I feel each and every one of you have a right to know why a decision as big as this has been made.
DO WE LOVE CATS?
Hmmm, let me think about this… yes yES and YES!!! Just because cat-specific products have been removed does not mean I don’t love cats. From the flat-faced Brittish Shorthair to the affectionate Burmese, especially the strays, I love them all.
The reason for the change is a combination of product availability and feedback from each of you. The majority of Innate’s family are dog owners and want to see, hear and learn all about dogs. Making the shift to products solely for our k9 friends allows me focussing on providing you with what I have been asked for.
ARE CAT PRODUCTS STILL AVAILABLE?
The great news is that you will still see products that are suitable for cats on Innate Pets. I still offer supplements, toys, treats and grooming products to meet your feline’s needs, you will now just find them under the general headings in the menu bar, rather than under DOG or CAT specifically.
For the products that you have come to love, you will still find them. The biggest change are the collars for your whiskered companion have been removed. Any feedback from yourself in regards to the new layout and ease of use is greatly appreciated. Remember, any time you reach out via email, online chat or phone, you will speak directly to me. If you have recommendations or feedback that you want to share, then I want to listen!
WHERE TO GO FOR YOUR CAT PRODUCTS
From now on you will find your favourite products under the general headings in the menu bar. Whereas before you would have searched directly under the DOG or CAT sections.
Here are the direct links to view the ranges of products that include feline suitable options.
WILL CAT SPECIFIC PRODUCTS BE OFFERED AGAIN IN THE FUTURE?
While feline suitable products are still available, under the new changes, the big question on your mind I am sure is… will Innate Pets have dedicated sections and pages for cat products in the future?
In all honesty… I am not sure. I feel and hope that cat products will integrate back onto the website in the future, but I can not say when and in what categories. If, and when they do, I will be sure to keep you updated along with way!
If you have any feedback or questions that you would like to share, please reach out to me. I would love to hear from you.
Founder & Veterinary Nurse