In 2008, Anneke van den Broek was on a mission. With a passion for animals that runs in her family, and a background in general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.

The result was the launch of a different type of pet business, one that offers the most original, trusted and inspired products to ensure that furry, feathered and feline friends worldwide look good and feel great! Today, we are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.

Our fashionable mass premium range and product innovation are ongoing with some of the worlds’ best formulators, manufacturers and developers. The multiple Australian Business Awards for Best Product Innovation & Best New Product, pay recognition to our efforts.