At Innate Pets, we believe that our pets are not just companions; they are a member of our family.


We understand the joy of a new puppy, the fun, the adventures and the memories gained throughout their life, and the heartbreak of when it is time to say goodbye. Having shared all of these moments ourselves, makes us work even harder to increase the health and wellbeing of pets across Australia, through optimum nutrition and premium natural supportive products.  

Innate Pets has been founded by a Veterinary Nurse who has over a decade of experience and knowledge on the safest, natural and most holistic ways to keep pets healthy and thriving.


Through knowledge and listening to pet owners, we are proud to present Australia’s leading natural and high-quality online pet store. It is with these that we have based the vision for our company.  


  1. Premium, specific and high-quality products and ingredients
  2. We believe in supporting each other by only using Australian suppliers
  3. Natural and Nourishing is the backbone of our philosophy, and how we individually select our suppliers


While it is of utmost importance to use to grow and maintain quality relationships with our suppliers, it is also extremely important to us to build equally as supportive relationships with our clients. We love to hear from our clients and hear their experiences, questions, and suggestions.


We may seem big, but our heart and focus is and will always remain on improving the health and quality of life for Australian pets naturally.

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